At this point, It is pretty obvious I love purple things...SO Rimmel's New(ish) Sexy Curves Mascara is pretty much as purple as mascara gets (packaging wise, any how!).

Shade: 003 Extreme Black

Price: $6.97 CDN at Wal-Mart

Application: hard to get used to brush, plastic applicator allows less clumping, but not fool-proof by any means!

****TIP**** The only way I can get this to work for me is to hold a business card as a "wall" between eye lid and lashes, so when I apply, I can really work the brush into my lashes WITHOUT the awful smudging that can get all over your lids (especially a pain when you have eye shadow so nicely applied!!)

Pros: Great length and curl, not as much volume, slight clumping together of lashes, but nothing extreme enough for me to not like the mascara. Hasn't flaked on me at all, wears well throughout the day! I also like the intensity of the black :)

Cons: Brush is a weird shape, makes it hard to get all the lashes, as well as clumps some of them together, plastic applicator takes getting used to and will hurt severely if you poke your eye (but I guess that goes with every wand, doesn't it!?) And I must use the 'business card trick' in order to not make a huge mess with this mascara!

To be honest, I had forsaken this pretty purple tube because I didn't *understand* it... but alas, the time to embrace curves is now! I really like the length it gave my lashes, and using the business card helped me get the most out of this mascara! For 6-7$ I would say it's worth a shot! I have gal pals who love it too! Available at most drugstores, Wal-Mart, etc!